Siam Waterfront
Visual Identity Program
Reconstructing the wave.
Siam Waterfront, a micro real estate agency established in 2023, initially focused on riverfront properties in Bangkok's Charoen Nakhon area before expanding to cover the entire city and its surroundings. The company lacked a cohesive brand identity system at its inception. Our team conducted comprehensive competitor research and developed a brand strategy, which informed the creation of a logo design and visual identity guidelines. The resulting transformed wave logo presents a more solid appearance and can be utilized to create cityscape-like illustrations. This design approach helps the target audience easily associate the brand with the real estate sector, giving Siam Waterfront a more cutting-edge look in the market.
Client : Siam Waterfront Co., LTD.
Art Direction / Graphic Design : Papon Sirimai